Riding 4 Lives Logo

RIDING 4 LIVES      Riding Together   against diabetes.

Our philosophy is all about raising awareness about diabetes which affects many people around the world & often goes unnoticed if not checked. Our journey at R4L is to highlight the benefits that can help you & support the fight by simply taking up cycling. 
Explore our website to find out more on what we do, our events & getting involved with Brian & his journey with Riding 4 Lives.


Riding to make a difference.

An introduction from Brian for Riding 4 Lives. Our website covers a vast range of activities that Brian does in his fight against diabetes with his cycling and upcoming events.

Our Riding 4 Lives platform also offers direction & advice for those who suffer with diabetes via Diabetes & Me. (Coming soon). 

Our Amazing Corporate Sponsors 

We are proud to be supported by these companies who sponsor Riding 4 Lives. We cannot thank them enough for all they
do for us & the support they provide in the fight against diabetes.

About how we help

Brian & the Riding 4 Lives platform has a lot to offer. Enabling businesses across the UK an opportunity 
to plan & realise their contribution to an amazing charity by participating in events, sponsorships & brand ambassadorship. 

Charity events & cycle rides

Brian participates in UK wide charity events such as the UK Wide Cycle Ride which takes place each year with DiABETES UK with the aim of encouraging all cycle fanatics alike to take the challenge and raise money & awareness about diabetes.

Brian also takes up solo riding to raise money & awareness with the support of his sponsors. Take a look at the next tab to see more.
Upcoming Events
Riding 4 Lives sign up as a Corporate Sponsor

Our amazing Sponsors

Riding 4 Lives & Brian have some amazing corporate sponsorships already and we're looking to add more. Take a look at their pages on our website to find out more about them.

Our sponsors are from all around the UK and offer many different ways of supporting Brain & R4L, such as bikes, equipment, sponsor specific events, servicing, accessories & much more. Are you a business looking to get involved? Let us know below:
Become a Sponsor
Riding 4 Lives Corporate Sponsor Brand Ambassador

Brand Ambassadors

Brian has already been appointed by several businesses across the UK to take up the ambassador role. This allows Brian & the R4L platform to promote your business colours and logo at big UK events and helps plan a charity support strategy for the fight against diabetes. Get in touch with us to see how we can help your business support this great cause.
Register Interest
Brian Riding 4 Lives and Diabetes UK Charity

All together for DiABETES UK

All of our charity work, sponsorships, donations & support helps DiABETES UK with the work they do and helping to fund the ongoing research, medical support and the amazing support programmes to those who have diabetes.

100% of any donations made to us goes directly to DiABETES UK via our Just Giving programme. Brian & R4L truly appreciate any donation made going to an amazing charity doing incredible work. If you would like to donate, click the button below
Did you know 
Thanks to our amazing sponsors donating & raising money together with Riding 4 Lives during events we participate in around the UK. 
Funds raised
Miles cycled
Corporate Sponsors

Behind Riding 4 Lives

Information, updates & news the about Riding 4 Lives platform can be found here.  
Diabetes UK Events with Team Oxygen & Riding 4 Lives
When cycling for Diabetes UK (UK wide Cycle Ride) I often ride as a part of a team called Team Oxygen. We are all E-bike riders that ride this brand to which we come together from around the uk supporting R4L and Diabetes UK. Therefore, the money raised so far is a part of a group effort with Team Oxygen and alongside my own solo rides. Fun factor! Did you know that R4L & Oxygen Bicycle was the first E-bike to register for the 2019 Ride London to Surrey for Diabetes UK and possibly the first to ride in 2019 on the UK Wide Cycle Ride.
Information about Corporate Sponsorships
We're incredibly proud to have amazing corporate sponsors on board with us who do amazing things for Brian and the Riding 4 Lives platform while supporting us at our events around the UK. 

If your business is looking to give back and support an amazing cause then please contact us here and we'll get back to you. 

Being a corporate sponsor for us allows your business to be seen at major UK cycling events working in partnership with Riding 4 Lives and allows your business to show off your brand with your products or services while joining us on the fight against diabetes. 
Welcome to our new website 
Our new website has landed. We've had a complete rebuild from the ground up to improve the websites performance, information & content structure to ensure our users can navigate the Riding 4 Lives website with ease. Our amazing partners at B&M Technologies Ltd have completed this work for us and will continue to look after our website.
Our Riding 4 Lives YouTube channel
A part of R4L is our YouTube channel that covers a mix of my Cycling & Events, within this I also have a deep passion for testing & product reviews from many of my corporate sponsors, which has led to other corporate participation requesting to have products covered. It’s also a good way to get that products seen during events and that I really enjoy showing my support to them and others. Why not contact us if you are seeking items to be reviewed.
How you can track me during my cycling events
Tracking me on my rides and my charity events couldn’t be easier with the handy apps such as Strava or Komoot and now my Google Live. Why not come and follow me (Brian Lambert) on them apps. Live Views will be posted out within my social media posts. 

I am also looking forward to following you on them apps too, why not send me a friend request today! Happy Riding from R4L. Fun Factor! If you add all the parts up that have been change on my E-bike on their 3-6 month services, Ebike Repairs has nearly rebuilt it twice in two years (Not including) motor or frame, just everyday wear and tear and some parts even more to keep the E-bike performing like day one.
Take a look at Brian's Story
Brian shares his experience with his diabetes from discovery, diagnosis and how he manages it day to day while doing something to support the cause and fight against diabetes.
Read Brian's story here ->
Contact Riding 4 Lives
We're here to provide information and advice about diabetes (coming soon via Diabetes & Me - stay tuned!) while showcasing events we participate in throughout the UK in aid of Diabetes UK.
Contact us ->
© Riding 4 Lives UK, 2022. All Rights Reserved.